Michel Leclercq founded Decathlon in 1976 with a store in Lille, France. Its holding business was once known as Oxylane. The company expanded internationally, entering Spain, Italy, South Korea, Portugal, Malaysia, and Canada. The organisation employs more than 87,000 people from 80 different countries.
The company supervises internal research and designs and manufactures its products. Also, they transport their products to different corners of the world. Not only that, but it also collaborates with famous global suppliers. Apart from that, it also offers its brands to clients directly in big-box stores under the Decathlon name.
The retailer frequently operates large big-box superstores. The marketing portfolio of the Decathlon Group consists of more than 20 brands. Its research and development facilities are scattered all over France. The company invents product designs and gives in about 40 patent applications per year.
Locations
Decathlon is a French athletic goods retailer. Decathlon counts as the world's largest retailer of sports products. They own more than 1,697 stores located across 60 nations and regions.
A few of the countries are listed below.
- Australia
- Bangladesh
- Belgium
- Brazil
- Chile
- Colombia
- France
- Germany
- Hungary
- India
Collection Of Products – Men, Women, Kids
Don't know where to begin when trying to learn a new sport or get in shape? Decathlon has it covered for you. The store offers a variety of coats, such as our down puffer jackets, specially made with duck feathers.
With these attires, people can endure wind and cold while being lightweight. Going up for a hike in some rainy weather? Put on one of our raincoats, which are breathable, waterproof, and highly ventilated.
Additionally, opt for windbreakers and stay safe in severe winds and unpredictably changing weather. Take a look at the list of wearables for men, women, and kids.
Clothing Items For Men
- Sportswear
As Decathlon is known for Sportswear, you will find a huge collection of trendy sportswear here. There is a wide variety of track pants, shorts and T-shirts. In addition, they give you a feature to explore the products according to your sports.
The running pants include quick-dry fabric and moisture-wicking quality. Thanks to Quechua hiking pants which will save you from feeling constrained. Also, check out Domyos for exciting gym wearables. Sports shoes might also draw your attention.
- Winter Essentials
You can witness some of the best quality sweaters and sweatshirts. Further, look out for cozy winter jackets. Forclaz owns top-quality padded and down jackets. They will ensure that you don't freeze in the chilly weather.
Fleece jackets can also be a great purchase to stay warm. And you will look stylish as well. Plus, you can also try out the gloves and thermals.
Clothing Items For Women
- Sports Essentials
Our collection will amaze you and will make you shop more. Look over Kalenji for running t-shirts and leggings. The breathable material will keep you comfy. Domyos also has a vast collection of breathable leggings and joggers.
Here comes the crucial item- A sports bra. Whether you're looking for light or high support, you can find the best for yourself. They will provide full support so you won't feel any discomfort.
Don't miss out on the comfy and cozy shorts. Tights are also a great option if you’re into sports like weightlifting, tennis, and aerobics. Apart from them, you can get your hands on stunning swimsuits.
- Winter Wear
Styling yourself can be tough in winter but we have made it easy with our collection. Our sweatshirts and hoodies keep you warm both indoors and outside. You can also look over the cropped sweatshirts.
Moreover, there are waterproof winter jackets. Purchase down, puffer, heavy and winter snow jackets. Try out the fleece and pullover jackets.
Clothing Items For Kids
- Sports Wear
Surprise your kids with our outstanding collection of kidswear. Get shirts and t-shirts of high-quality clothing material. So, your kid will accomplish their sports activity with ease. If they like swimming, you can try out the swimsuits.
- Winter Essentials
Our jacket collection is also one of a kind. Besides, you can get fleeces, pullovers and thermals. Check out the cute collection of beanies as well.
Aside from that, we also have cricket kits and bats. You will discover the best quality skateboards, scooters, skating guards, helmets, etc.
Shoes
You'll need the appropriate footwear for moving around. The Kalenji brand from Decathlon is here to help you begin your journey and accomplish your goals. Besides, you can get the utmost comfort with running shoes.
Our K-Ring technology reduces shock waves and enhances rear cushioning. Quechua offers a wide selection of footwear to ensure that your outdoor adventure is safe and pleasant. Along with sports shoes, you can seek flip-flops and sandals.
After all, you can meet your tennis demands with the Artengo brand. Additionally, tennis shoes are designed with a solid and cushioned sole so you can move quickly while being comfortable.
Accessories
Choose the ideal accessories for your preferred sport. From bags to travel essentials to camping accessories, there is everything for your needs. You can get sports bags, backpacks, rain covers, trolley bags, etc. The travel accessories include
- water bottles
- umbrellas
- caps
- towels
- sunglasses
- watches
- socks and others
Explore The Adventure With Decathlon
Are you the one who loves adventure? You are at the right place to shop for your essentials. Decathlon provides various adventure essentials that too at very affordable prices. Quechua and Forclaz are the top brands available at Decathlon for camping essentials.
Listed below are some of the Camping Products by Decathlon
1. Tents
Tents provide a wide range of functions for us. We often use it for outside activities like camping, daytime public events, or religious performances. It is simple to carry and put up. We use a tent since it offers us protection.
You must use a canopy tent when going camping, whether it is summer or winter. It protects us from various weather situations. You must decide which canopy tent would be the finest for wind and cold weather if you are going to a cold place.
Both Quechua and Forclaz are good options to consider. Choose a suitable one for you from various options. Moreover, you can check out different 2-person, 3-person, 4-person, and 6-person tents and can choose according to your group.
2. Sleeping Bags
The majority of our trips, hikes, and expeditions demand that you bring a sleeping bag. Despite the vast selection available, you have to decide on them on the basis of the filling. Well, the quantity of stuffing will entirely depend on the lowest temperature you are likely to experience.
Sleeping bags trap the warm air around you that keeps you warm. You will feel as if you have your blanket on. If you are someone who loves camping, this product is going to be your best buddy. Thus, it will make your camping experience more comfortable.
Forclaz, Quechua and Simond offer an excellent collection of sleeping bags. Mountain sleeping bags often include a zip and drawstring to keep the top tight around you. After a long day, you will get to have a good sleep.
3. Air Mattress
Many people love camping with their friends and family. Though, the progress in camping equipment has made it very convenient for us. The bedding part is no less when it comes to camping.
In general, getting a good night's sleep can either make or break a camping vacation. After a day full of activities, everyone craves a tight sleep. Campers can look for a lot of options to get help.
They can get hammocks, folding camp beds, sleeping bags, and simple sleeping mats. But you can't deny the fact that air mattresses can provide sound sleep. You have to make sure that you invest in premium quality.
On Decathlon, you can deal with the best quality mattress. They will provide the most pleasant sleeping environment. And will help you get a dreamy nap.
4. Camping Folding Chair
When going camping or hiking, portable chairs and trekking chairs are essential items. Not only do they provide additional sitting, but also they are lightweight and movable.
Most camping chairs are lightweight and collapsible. If you move from place to place, it will be easy for you to carry it along. There is a wide collection of portable chairs. So, you can lay your hands on one of your choices.
We provide you with high-quality folding chairs. Therefore, invest in portable chairs to ease up your camping journey.
5. Camping Folding Table
A folding camping table might come in handy whether you're going camping or just having a picnic in the garden. You can make use of it as a workspace. Or you can place your food and beverages after a strenuous day of trekking.
The best thing about them is that they are small and lightweight. So, you can carry these portable tables wherever at any time. Investing in a folding table would be a great purchase for your camping plans.
Well, it is tough to select the ideal foldable camping table. But Decathlon has got many options for you. Explore the latest and stylish foldable camping tables.
6. Camping Cookset
Dishes, pots, and pans designed for camping, hiking, and other adventure activities are portable. They frequently have lightweight components and parts with several uses.
They may also include insulated, fold-away handles or detachable handles for handling hot pots. They should ideally be lightweight, portable, easy to clean, and durable enough to withstand the weather.
When selecting camping cookware, it's important to consider your camping style. Cooking outside provides significant difficulties that you just do not experience in a house kitchen, such as rain and wind.
When camping during the winter or at high altitudes, you need cookware and stoves. And they need to be of the quality that works in those conditions. Therefore, Decathlon provides you with the best camping cook set.
7. Tent Pegs
Tent pegs are used to anchor your tent in place, resulting in a more durable and cozy shelter. They'll ensure that your tent is less vulnerable to inclement weather. Plus, it gives you the necessary defence against your tent getting damaged by windy situations.
You can't predict the weather, it might change at any time. To ensure your safety, you must seek tent pegs. Even if there is bad weather, you can deal with it. Get the best of the best from our collection.
Consider the weight, shape, size, material, and intended purpose while selecting the right tent pegs. Different terrains and climates require different types of pegs. Always keep a few extras on hand in case of unforeseen circumstances.
Top Selling Brands
Since Decathlon is vertically integrated, each sport and frequently sub-sports and sports groups has its brand, which it markets under its more than 20 brands. A few of the top-selling brands are listed below. Also, we have added some of the best-selling products from these brands.
Allsix
- Volleyball indoor ball
- Volleyball knee pads
- Volleyball net
Artengo
- Men's tennis jacket
- Men's tennis shorts
- Women tennis pant
- Kids' tennis warm jacket
- Tennis cap
Domyos
- Men's gym fleece sweatshirt
- Men's breathable fitness collection bottoms
- Women's gym sports bra
- Women cardio leggings
- Men's sports shoes
Forclaz
- Men's trekking padded jacket
- Women's trekking hooded padded jacket
- Polyester liner gloves
- Travel Backpack
- Waterproof trekking boots
- Trekking touchscreen gloves
FLX
- Cricket shoes
- Men's cricket white polo t-shirt
- Cricket kit bag
- Cricket track pants
- English willow cricket bat
- Kids batting gloves
Geologic
- Soft archery set
- Archery arrows
- Billiards pool chalk
- Archery gloves
- Archery bow string
- Archery target faces
Kipsta
- Baseball t-shirt
- Kids football shoes
- Baseball bat
- Men's football shoes
- Football duffle bag
- Foam baseball single ball
Kalenji
- Men's running sleeveless jacket
- Adjustable running visor
- Running rain cap
- Women's running shoes
- Running multipurpose headband
- Women's breathable running t-shirt
Opfeel
- Squash ball
- Squash black string
Quechua
- Men's hiking fleece
- Camping tent
- Women's hiking waterproof boots
- Football jersey
- Women's waterproof winter jacket
- Hiking backpack
Decathlon’s Sustainability Commitment
- Decathlon initiatives proactively to be more sustainable. They keep working toward a more environment-friendly future. When you consider them, you get along with a reliable company.
- Decathlon innovates to achieve sustainable practices for our community, colleagues, and environment. A durable product is the first step toward sustainability to strive for quality and affordability. If you wish to get high-quality products at an affordable price, look up to Decathlon.
- In the future, customers of Decathlon can return their used athletic items to the retailer. They can be either resold with a guarantee or refurbished to their original state for resale. It is one of the best reasons to indulge with them.
- The purpose is to reduce the adverse impact on our environment. And to prevent trash and reuse as much equipment as feasible. Decathlon's range of used products will help make top-notch athletic equipment more accessible for its less fortunate consumers.
Economic Review
Its popularity greatly contributed to the downfall of independent retailers in France. The success of its brands contributed significantly to the decline of traditional manufacturers. The creativity of this company made it move ahead of the crowd.
Decathlon achieved a record for the company in 2008 by outperforming its competitors. The three key areas include margin, market share, and highest turnover.
Decathlon is dominant in 92.8% of zones for athletic products. Due to its dominant position, it discredits its business competitors, especially independent stores.
What Makes Decathlon Stand Out?
- Rivals of Decathlon have quite different business models than the French company. Its goal is to offer sportswear with an aim to provide comfort as well. To achieve that, the French company has a vast portfolio of more than 40 brands.
- Sporting goods are marketed mostly for men. Almost 60% of the products Decathlon offers are geared toward men. However, the fashion industry provides the greatest level of gender equity.
- Decathlon has a distinct price strategy from Nike and Adidas. According to Reviews, Decathlon charges substantially less on average for t-shirts than its competitors.
- The company is making high-performance designs that are of great quality at the best price. Customers can shop offline or online at any time. The best quality products offered by the store distinguish it from other retailers.
- Whether you have any queries regarding size and fit, want advice on hiking or practise your sport, the specialists are always there to help.
Summing It Up
Decathlon, a family-run corporation, was established with the belief that everyone should have access to the best athletic equipment. The store wants you to pick things up, try them on, and mess around when you first enter Decathlon.
They have set up tents so you may enter, a golf simulator so you can practise swings, designated skating areas, or climbing walls. Decathlon is more than a simple retailer. The internal branding of the store makes it distinctive.
There are over 20 Decathlon brands, each of which is focused on a different sport or activity. They keep on adding new products to the list. So, keep your eyes on the store for various discounts and new arrivals.
